September 2016, Issue 49
It has only been a matter of weeks since the closing ceremonies of the Rio Olympics and Paralympics and commentators are already picking apart the legacy of the games. That said, the critics have been circling long before any athlete touched down in Brazil.
As we head into autumn, golf’s Ryder Cup tournament is now teeing off and is just one event that reminds us of the universal appeal of major sporting events, but also the monumental challenger that sponsorship agreements present for consumer brands.
The support services sector has thrived in recent years. The need to outsource non-core operations leapt to the top of the boardroom agenda in response to mounting pressures to cut costs across both public and private organisations.