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Takeover 'code names' revealed by M&A expert

3 November 2010

Some of the code names used to disguise prospective bid targets in the fast-moving world of mergers and acquisitions (M&A) have been revealed.

Speaking to Reuters, director of the M&A research centre at London's City University Scott Moeller said great composers are a popular choice for such monikers.

He explained that companies planning an acquisition tend to select code names that are memorable but unlikely to offend clients.

"Nobody can complain about being called Bach, Beethoven or Mozart," Mr Moeller told the news agency.

Many more code words of this nature will be required if the M&A market maintains its forward momentum into 2011.

The first three quarters of the year saw total deal values rise by 28 per cent on 2009's figures to reach $1.76 trillion (£1.1 trillion).

Furthermore, Deloitte research director Ira Kalish recently predicted a period of sustained M&A activity in Europe's retail sector, suggesting there could soon be more opportunities for interim managers with integration skills.

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Categories: Commercial

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