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Procurement and marketing teams 'must have defined roles'
Companies wishing to maximise their efficiency should ensure they clearly define the roles and responsibilities of their marketing and procurement teams.
Peter Kirk, head of TV licensing sales and marketing at the BBC, said during a joint webinar hosted by Supply Management and The Marketer that it is essential to assigning separate responsibilities to marketing and procurement staff, while also agreeing shared objectives.
The expert explained that too many companies make the error of allowing these two functions to work at crossed purposes, which can create conflict and impair efficiency.
As such, it is necessary for the respective teams to meet and agree a single set of success criteria, which both groups can work towards in tandem.
"However you decide to cut up the roles and responsibilities, you have to make sure it's absolutely crystal clear who is doing what," he explained.
According to a recent report from procurement services provider Achilles, UK businesses are paying a growing amount of attention to risks associated with procurement functions and placing risk controls in supply contracts.
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