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Interim executives 'need a strong personal brand'

12 January 2011

Senior interims seeking a new position have been urged to consider the importance of a strong reputation.

Executive job coach Meg Guiseppi told Director magazine that managers must ensure they maintain the integrity of their personal "brand" when between assignments.

Such factors are particularly important at the senior level, where competition for jobs can be fierce and candidates will often be known to employers before their selection for a particular role.

"Your brand is your unique set of qualifications, strengths, key personal attributes, values and passions," Ms Guiseppi told the publication.

"At the top level, personal reputation is important; you break this at your peril."

In a blog post for the Tim's Strategy website last year, the expert encouraged executives to think about personal branding in terms of their CVs and online profiles.

Director also noted that the Interim Management Association has expressed disapproval over the actions of "opportunist" executives who view interim positions as a safe option during lulls in employment.

The organisation believes interim assignments are best suited to those who actively prefer them and thrive under the unique working conditions of such roles.

Odgers Interim are UK leaders in Interim Management solutions for the Commercial Sector. We have offices in London, Birmingham, Leeds, Manchester, Glasgow, Aberdeen and Cardiff as well as over 50 offices globally. We are the only Interim Management providers who are part of a top tier international executive search firm. We work closely with our executive search colleagues to find candidates who can offer short term solutions with long term benefits. 

Categories: Commercial


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