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Generation Y 'more motivated by job fulfilment'
The UK's younger workers, known as Generation Y, are more motivated by job fulfilment than by increasing pay packages, according to a new report.
Performance solutions organisation iOpener Institute suggested that embracing this can help HR executives keep a handle on what can be an increasingly mobile workforce, reports HR Magazine.
Belief in the firm's economic or social purpose, as well as pride in the kind of work it is carrying out, is central to this, according to the company.
Jessica Pryce-Jones, director of the iOpener institute, said this should act as a "wake-up call" to managers who are not focused on employee engagement and other techniques for keeping young staff motivated.
"Recruiting talent is expensive, so measures which retain younger staff save hard cash, and avoid expensive business disruption," she added.
The Institute of Leadership and Management recently suggested that a good work-life balance should be made central in UK companies' policies.
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