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Employee engagement 'has become vital to business success'

31 January 2012

Companies in the UK are increasingly considering employee engagement issues as a central tenet of their business strategy.

This is the view of David MacLeod, chair of the Employee Engagement Task Force and non-executive director of the Ministry of Justice, who stated at a recent Chartered Institute of Personnel and Development (CIPD) event that "one-size-fits-all" solutions will not suffice when looking to connect with workers.

Firms must instead employ a properly-planned multi-stage programme that involves creating a firm strategic narrative for the company, before engaging management staff so they can communicate the message to those beneath them.

Mr MacLeod also underlined the importance of ensuring that employees are given a voice and that their concerns are listened to, as well as making sure that senior management lead with integrity and set an empowering example.

"All organisations have some values on the wall. What we found was that when those values were different from what colleagues and bosses do, that brings distrust. When they align, then it creates trust," he explained.

The importance of employee engagement was also highlighted last month by a CIPD report, which said it has become a pressing issue due to workers' current worries over job security.

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Categories: Functional Practices


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