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Effective communicators 'better at managing change'

19 November 2009

Highly effective communicators are more successful at dealing with open workforce resistance to change, according to a new survey.

The global consultancy firm Watson Wyatt conducted a poll of 328 organisations around the world, which discovered that businesses with executives skilled corresponding with their staff are able to manage change more effectively.

In addition, the poll found that corporations with director-level staff experienced in change management - such as interim managers - are better placed to engage and retain key talent.

Kathryn Yates, global leader of communication consulting at Watson Wyatt, explained that change executives can have positive implications for productivity and the bottom line

She said: "As the economy continues to shift, keeping employees up-to-date on how the company is responding, and how they are affected, will help insure against their becoming demoralised and disconnected."

The need for experienced interim managers in the UK was emphasised earlier this month by the consultancy firm Right Management, which discovered that only 43 per cent of employees believe transitional periods are effectively administered.

Categories: Corporate Communications


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