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Businesses 'turning to outsourced sales and marketing'

17 April 2012

Companies are increasingly looking to outsource sales and marketing functions as they seek to find new ways of reducing costs.

A survey from field sales organisation PerDM has shown that 90 per cent of businesses reported cutting costs as a result of the global recession back in 2009, a trend that continues to persist.

As such, many are looking to outsource their sales operations to third-party partners in order to improve their focus on core business aspects, which allows them to perform more efficiently.

By working with external experts, companies gain valuable partners with whom they can discuss strategy and ensure that savings do not come at the expense of business performance quality.

PerDM director Ian Attwood said: "Business owners are now able to see the value of outsourcing - they can see that with the right partnerships they can take a step back and watch their businesses develop and grow."

This comes after Martyn Hart, chairman of the National Outsourcing Association, said earlier this month that outsourcing professional development functions can also offer various benefits.

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Categories: Functional Practices, Program & Project Management

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