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Weak pound creates unique opportunities for executives

27 October 2009

Growing numbers of UK companies are confident that business outlooks will improve as the relative weakness of the pound continues to help boost demand for British goods.

With sterling continuing to struggle against both the euro and the dollar, a new study of business leaders has revealed that a significant proportion now feel that the economic outlook is either "good" or "very good".

Of those polled by KPMG, one in five expressed such a level of confidence, up from fewer than one in ten at the end of the second quarter of the year, with many likely to be looking into the advantages of interim management solutions as they seek to take advantage of the upturn.

In comparison, the proportion of those executives who stated a belief that the immediate economic outlook is "bad" or "very bad" was seen to fall from 54 per cent to 24 per cent over the same period.

Despite the optimism being expressed by most top executives, Malcolm Edge, head of markets for KPMG in the UK, urged caution.

"While at first glance these statistics do look encouraging, we must not forget that opinion is still heavily divided as to whether or not the economy is out of intensive care," he said.

Earlier this month, Rodger Hill, head of financial management at KPMG, told the ICAEW's Finance Director's conference that "flexibility and agility" are required to succeed in a post credit crunch economy.


Categories: Financial Services

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