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Olympics 'offer companies a chance to improve staff engagement'

30 May 2012

Savvy managers will be able to use the forthcoming Olympic Games as a means of improving employee engagement, according to a report.

Analysis from the Chartered Institute of Personnel and Development (CIPD) has revealed that many employers will be offering their staff flexibility during this summer's sporting events, including the Olympics and Euro 2012 football championships.

In part, this is to avoid potential transport disruption, but many offices will also be making allowances for their workers to watch the sporting action, as this could bring benefits in the long run.

Rebecca Clake, research adviser at the CIPD, said: "Many employers are making provisions to enable employees to watch key events in the workplace, recognising that the Olympics is an opportunity to build morale and employee engagement."

As such, companies will need to set a clear policy of what is and is not allowed, meaning employees can enjoy the summer's sports without overstepping the line into misdemeanour.

This comes after the CIPD recently warned that there is a difference between staff who are only engaged with the function they perform for a company and those who are more emotionally engaged with the corporate culture as a whole.

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Categories: Functional Practices, Human Resources


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