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Managers 'must communicate company values to staff'

16 October 2011

Communication of corporate values to staff members has been highlighted as a key element of employee engagement by a business expert.

Wilson Wong, senior researcher at The Work Foundation, said the leadership of a business should hold itself responsible for creating a positive identity for the firm.

He observed that in recent years, this responsibility has often been neglected, with company leaders placing a focus on short-term business goals and opportunism at the expense of values.

Mr Wong said that firms should be prepared to bring in external professionals to monitor and intervene in this respect, if they feel the nature of their business culture is affecting their operations.

"Ensuring a clear, consistent message of the values of the organisation and for everyone to be held accountable to these is a necessary condition for a positive culture in the workplace," he added.

This comes after a survey from ORC International earlier this month showed that employee engagement in the UK is lower than ever, with a minority of workers having a positive view of their managers.

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Categories: Functional Practices


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