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Management 'should engage staff to encourage innovation'

8 August 2011

The importance of managers engaging with workers to promote innovation in business has been highlighted by an expert.

Alex Evans, editorial director and co-chair of the Orange National Business Awards, has suggested that high-performing organisations are more likely to champion creative ideas from within their workforce.

He suggested that by engaging with staff in this way, workers are likely to become prouder to be associated with the company, thus creating value and improving customer service.

Mr Evans noted that it can be more difficult for large firms to achieve this level of engagement, but added that the biggest companies nevertheless make a point of doing so.

"With the exceptional ones, senior management and leadership are getting involved at an earlier stage as well," he added.

Last month, Jayne Carrington of consultancy firm Right Management noted that employee engagement is particularly important for those overseeing a change management process.

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Categories: Functional Practices

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