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Firms 'can harness evidence-based change for business benefits'
Companies can improve the effectiveness of change management projects by adopting an evidence-based approach, according to experts.
A new publication from Ravin Jesuthasan of professional services firm Towers Watson and John Boudreau of the University of Southern California has suggested that evidence-based change can help firms achieve competitive advantages.
The book, Transformative HR, has noted that many companies rely on instinct and models that have been effective in the past when implementing a change, rather than dispassionately assessing the evidence in front of them.
As such, companies must master principles such as logic-driven analytics, risk leverage, optimisation and segmentation if they wish to achieve maximum benefits.
Mr Jesuthasan said: "By using evidence-based change, HR is better equipped to make decisions that are based on well-grounded evidence, rather than gut feel."
Earlier this month, Amy Wilson, head of business at charity group Global Action Plan, stated during a BusinessGreen webinar that change management is also an essential part of successful sustainability projects.
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Categories: Functional Practices