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Executives 'must use technology to connect with staff'

12 December 2012

Company executives need to ensure they explore all avenues when attempting to connect with their workforce, it has been claimed.

Writing in HR magazine, managing director of organisational development firm Ipso Consulting Naheed Mirza suggested that too many managers fail to make full use of the latest technological advancements when trying to converse with customers and staff.

She highlighted social media as the most obvious example, as a mere 18 per cent of leaders use sites like Twitter and Facebook to engage with other people.

Of those who have embraced social networking sites, 60 per cent use them solely to contact customers, while just one in five communicate with both clients and employees via these platforms.

This is clearly a missed opportunity when you see how many workers now use laptops, smartphones and tablets as part of their everyday jobs.

Ms Mirza wrote that rather than seeing this as an extra job, executives should view social interaction as something that empowers them in their role.

Categories: Human Resources


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