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Employers 'should not control social media'
Attempting to control social media will leave employers tilting at windmills and is a fundamentally flawed approach to a growing issues, according to Shell's chief HR and corporate officer Hugh Mitchell.
Speaking to HR Magazine, he suggested that strategically it does not make sense to try and direct the flow of information on social media sites, claiming that executives should instead attempt to embrace the medium.
"If you want to be effective in social media you need to be instant and empower people," Mr Mitchell added.
Shell has some two million users on Facebook, with Mitchell indicating that the spread of growth has been unexpected and impressive, meaning his department is now facing new challenges.
However, he stressed that the opportunities presented by social media are far more important than the drawbacks.
Jason Price, head of sales at K3 Managed Services, recently declared that it is important firms have a consistent policy on social media.
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