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Employees 'must be prepared for internal changes'

6 August 2012

Businesses that are carrying out an internal transformation, such as the introduction of new technologies, must ensure their workforce is adequately prepared for the change.

Daniel Penton, principal consultant at internal communications consultancy blackorange, told Communique that firms cannot underestimate the scale of such a task, or simply adopt a one-size-fits-all approach.

A successful change management project will require clear communication of the goals and expectations associated with it, with the development of a consistent brand for the project often seen as a good way of doing this.

Managers should then look to ensure the right people receive all the information they may need throughout the initiative, before taking time to reflect on its successes and shortcomings when it has been concluded.

Mr Penton said: "With new technologies increasingly being introduced in the enterprise, it's a valuable skill to have as an internal communicator."

Last month, corporate transformation expert Professor Colin Coulson-Thomas reminded companies to ensure that their change management strategies are up to date, as antiquated approaches in this area can do more harm than good.

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Categories: Functional Practices, Program & Project Management

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