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Change management 'vital when introducing analytics'

21 February 2012

Companies that are seeking to benefit from the introduction of analytics or business intelligence initiatives have been reminded to bear the importance of change management in mind.

Rachel Alt-Simmons, senior industry consultant for insurance at business software provider SAS, told Insurance & Technology magazine that many firms do not realise how much these initiatives can change the way a whole company operates.

Too often, companies lack leadership when implementing such strategies, which results in misidentification of business benefits, poor communication and limited engagement with the project across different organisational levels.

Proper change management is therefore essential, with strong leaders taking responsibility for creating a sense of urgency, vision and purpose to the strategy.

"Help employees understand how their behaviour and attitude helps improve performance through a rewards system, which does not have to be financial," Ms Alt-Simmons suggested.

Earlier this month, HR Magazine reported findings from a Roffey Park Institute's report which suggested that change management could also be needed to help firms adjust to the evolving demands placed on human resources staff.

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