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Change management 'should focus on individuals'
Traditional methods of change management are no longer adequate for the demands of the modern corporate world, an expert has claimed.
Gartner research director Mark McDonald has urged interim managers and other executives with change management responsibilities to adopt a new approach that focuses on the response of individual workers.
In a blog published by the Wisconsin Technology Network, he explained that old-fashioned systems adopt a "mechanistic view of change" based on training and compliance.
Mr McDonald believes this approach to be ineffective, as people can choose to comply with certain procedures without actually adapting the way they work.
Instead, change management executives should focus on altering working habits one person at a time, by convincing them of the need for change through transparent information.
"The nature of change is changing as people realise the power of social systems," the expert commented.
"A new approach to change is based on the individual making a choice one person at a time."
Last month, change expert Yann Gourvennec recommended that managers set a three to six-month timescale for change projects, management website bnet.co.uk reports.
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