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I recently hosted a breakfast for retail executives at our Head Office in London. Alison Lancaster, a leading authority on Digital Transformation and the go-to interim manager in this space joined us as our guest speaker.
As if retailers haven’t had enough to contend with over the past few years! Retailers have been constantly adapting to the ever-changing consumer world, where brand equity has been diluted by the discounters, the role of social media is a blessing and a curse and the pursuit of the omnichannel nirvana continues.